A well-designed positioning plan has to reflect the institution’s mission and vision in an attractive and positive way so that it motivates the target audience to participate, disseminate, and donate. However, this result does not happen in the short or medium term but rather in the long term. Different communication strategies are needed to engage the target audience with the cause in an orderly manner.
Key points that must be taken into account when designing a positioning plan.
As you can see, positioning is a process that starts with a central institutional idea, until positioning secondary ideas with each specific target. In this way, you will position and segment your target audience so that each group (target) responds in the desired way.
If the process for designing your institution’s positioning plan seems very complex, it is time to find an expert communication consultant to help you define each phase and strategy of the plan.