Consulting in Marketing Study and Sustainability Plan Design
Consulting in Marketing Study and Sustainability Plan Design
Consulting and Workshops for NGOs
OBJECTIVE: Identify profiles, behaviors, donation trends, and philanthropic interests of different types of potential donors to facilitate the design of fundraising communication, positioning, marketing, public relations, and advocacy strategies that ensure the long term sustainability of the organization.
PHASES AND PRODUCTS:
Institutional Diagnostic
Design of Tools for Data Collection
Identification of Targets for Interviews, Focus Groups, or Opinion Polls
Implementation of Interviews, Focus Groups, or Opinion Polls
Systematization of the Collected Information
Design of the Key Strategies of the Institutional Sustainability Plan
By the end of the workshop, your organization will have the following:
Institutional Sustainability Plan (Resources Mobilization and Communication)
DURATION:
Four months
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Marketing Study and Sustainability Plan Design?
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