OBJECTIVE: Identify profiles, behaviors and donation trends, and philanthropic interests of different types of potential donors to facilitate the design of fund management, positioning, marketing, public relations, and advocacy strategies that ensure the practical sustainability of the organization in the long term.
PHASES AND PRODUCTS:
Design of Tools for Data Collection
Identification of Interest Groups for Interviews, Focus Groups, or Opinion Polls
Implementation of Interviews, Focus Groups, or Opinion Polls
Systematization of the Collected Information
Design of the Key Strategies of the Institutional Sustainability Plan